Smart Beacons

bfonics smart beacons help you target the best location based contents to mobile solutions

Use of Beacons

By leveraging a smartphone user's precise location within a store, retailers can deliver highly relevant and compelling content that engages and influences purchase decisions. With more than 90% of retail sales still taking place in physical retail stores and 65% of consumers using mobile devices while they shop, retailers and brands have a huge new opportunity to engage and influence shoppers where and when it matters most Of the many Beacon use cases, retailers have standout examples of leveraging this location-based marketing to benefit in-store shoppers. Personalisation and facilitating product education on a user's own device are among the many benefits to Beacon implementation. Here is a sampling of the many ways

Creating a Complete Customer Journey

More shopping with less hassle.
Save Time: Order ahead, and skip the line. Be a VIP and get your own express lane. Get special offers you deserve.
More than ever, customers are willing to give up their personal information if they think they are getting enough from a brand in return. This symbiotic relationship gives savvy brands the opportunity to deliver personalized communication to consumers, leading to a visible ROI for brands.
The onus is therefore on brands to create messaging that is useful to customers without being obtrusive. Beacons give brands the opportunity to better understand their customers, making it easier to offer a world-class journey to valued customers.

 

Beacons can be deployed within the retail sector:

  • Contextual information: Beacons give retailers the opportunity to push product information and tailored offers to in-store customers, based on their proximity to specific merchandise and different areas within a store.
  • Incentives and promotions: Retailers can use Beacons to deliver targeted messages for up selling key products by sending mobile coupons to shoppers that are triggered when in the range of a promoted item.
  • Wayfinding: In this same vein, retailers can actually guide shoppers through an in-store experience using notifications to direct customers to differet departments or showrooms.
  • Personalization: Retailers can tap into customer data on past purchase history to suggest additional products / add-ons / complimentary gifts specific to each customers preferences.
  • Self-service: Provides customers the opportunity to scan in-store items via mobile phone and add to a digital shopping bag. Customers can even pay on their phone with only one click -- saving time for both shoppers and in-store staff.
  • Contactless payment: In partnership with PayPal, users can set up the PayPal app to allow for automatic purchases via mobile.

 

 

What is Beacons?

Beacons are small, low-powered transmitters that communicate with smart...

Explore

How beacons work?

A preprogrammed signal is emitted from one beacon – let's call it Device...

Explore

Bfonics Smart Beacons

Our beacons help you target the best location based contents to mobile solutions...

Explore

Smart Beacons

bfonics smart beacons help you target the best location based contents to mobile solutions

Use of Beacons

By leveraging a smartphone user's precise location within a store, retailers can deliver highly relevant and compelling content that engages and influences purchase decisions. With more than 90% of retail sales still taking place in physical retail stores and 65% of consumers using mobile devices while they shop, retailers and brands have a huge new opportunity to engage and influence shoppers where and when it matters most Of the many Beacon use cases, retailers have standout examples of leveraging this location-based marketing to benefit in-store shoppers. Personalisation and facilitating product education on a user's own device are among the many benefits to Beacon implementation. Here is a sampling of the many ways

Creating a Complete Customer Journey

More shopping with less hassle.
Save Time: Order ahead, and skip the line. Be a VIP and get your own express lane. Get special offers you deserve.
More than ever, customers are willing to give up their personal information if they think they are getting enough from a brand in return. This symbiotic relationship gives savvy brands the opportunity to deliver personalized communication to consumers, leading to a visible ROI for brands.
The onus is therefore on brands to create messaging that is useful to customers without being obtrusive. Beacons give brands the opportunity to better understand their customers, making it easier to offer a world-class journey to valued customers.

 

Beacons can be deployed within the retail sector:

  • Contextual information: Beacons give retailers the opportunity to push product information and tailored offers to in-store customers, based on their proximity to specific merchandise and different areas within a store.
  • Incentives and promotions: Retailers can use Beacons to deliver targeted messages for up selling key products by sending mobile coupons to shoppers that are triggered when in the range of a promoted item.
  • Wayfinding: In this same vein, retailers can actually guide shoppers through an in-store experience using notifications to direct customers to differet departments or showrooms.
  • Personalization: Retailers can tap into customer data on past purchase history to suggest additional products / add-ons / complimentary gifts specific to each customers preferences.
  • Self-service: Provides customers the opportunity to scan in-store items via mobile phone and add to a digital shopping bag. Customers can even pay on their phone with only one click -- saving time for both shoppers and in-store staff.
  • Contactless payment: In partnership with PayPal, users can set up the PayPal app to allow for automatic purchases via mobile.

 

 

What is Beacons?

Beacons are small, low-powered transmitters that communicate with smart...

Explore

How beacons work?

A preprogrammed signal is emitted from one beacon – let's call it Device...

Explore

Bfonics Smart Beacons

Our beacons help you target the best location based contents to mobile solutions...

Explore