Gain new ad revenue and drive usage by providing contextual & in-store experiences.

Producing quality with proximity

Considering the fact that target demographics and the consumer audience in general has turned to mobile devices for their daily media consumption, Mobile application publishers have been sought out by brand advertisers with the expectation of reaching out to this audience in a way that is both engaging and affecting.

Generic mobile display ads tend not to perform well due to the unfortunate misunderstanding of contextual relevance. This is where beacons come in – What beacons allow that has never been possible before is the fact that advertising can now be targeted precisely to customers while they are in the process of shopping in stores!

Using the location itself as a worthy tool, beacon powered proximity-based advertising is slowly but surely opening up new financial and innovative avenues for mobile application publishers all over. As clichéd as it may sound, it's not a matter of "if" anymore, it's a matter of "when".

 

 

Precision = Growth = Relevance

LOCATION is the key…

As a wise man once said, "It's all about the Location, Location, Location". Of course, he was talking about real estate whereas the context here is more literal in nature. In fact, "Context" being the keyword here as that's exactly what beacon powered, proximity based marketing systems allow for. In effect, this allows for advertisers and marketers to deliver contextually relevant messages to the consumer.

For example, if a customer is walking in front of a GAP store, only then will he/she receive a message advertising the various designs and sales on offer in that particular GAP store at that particular moment. This gives the consumer a greater incentive to visit the store as it requires much lesser effort compared to if a consumer were to come across the same advertisement on their television set in the comfort of their home.

So why not use traditional GPS location-based mobile marketing, you ask? Well, upon being tested a few time prior to beacons, it was found that such approaches were hampered by limited location accuracy and would behave very erratically when indoors.

….but PROXIMITY is the lock

Of course, even if you have the best location, the question arises as to how close the user might need to be to a particular location for the marketing to be transmitted via beacons. Well, have no fear (if you indeed had any) because what beacons allow for is precision.

Marketers can precisely pinpoint locations where, if the consumers are present within, it automatically triggers the marketing messages/advertisements to their mobile devices. So, simply assuming proximity and activating the aforementioned messages on a whim is no longer acceptable as now, thanks to beacon technology, Precision is the word of the day.

The Beacon upper-hand

Consumer Awareness

Slowly but surely, we aim to create the largest beacon-aware mobile app demographic in the world.

A unified network that allows for brands and retailers to reach an absurd amount of customers while said customers are shopping leisurely at various beacon-enabled locations.

This network aims to provide a more immersive and unique experience that could potentially be very profitable to retailers all over the world.

Enhanced Platform Features

Designed for marketers by marketers, exploit and take full advantage of iBeacon technology which allows one to experience the industry's unrivalled and most awesome proximity marketing platform which also happens to be loaded with a ton of new and at the risk of repeating myself, awesome features.

This is the reinvention of marketing as it's definitely never going to be the same again. The sheer amount of possibilities that this revolutionary new technology allows for is in itself mind-bogglingly amazing.

Contextual Location Accuracy

Using beacons, allow customers to receive mobile and portable content at exact and accurate indoor areas.

Much more hassle-free and accurate compared to GPS-based mobile marketing and much more precise when compared to generic wi-fi marketing and obviously much more enriching and immersive when compared to the near-obsolete paper and cardboard based in-store marketing techniques.

 

Publisher Benefits

Profit

Through beacons, you basically get to create an entirely new consumer base that respond to the revolutionary beacon-triggered mobile advertising inventory. The funniest thing being that this "new" consumer base is also going to be awfully large as to be a part of this base, all you need is a portable device really and let's be honest here, how many people do you know that don't have one?

Interact

Using beacon technology, you, as a publisher gets to deliver a more-enriched, relevant and immersive experience while the consumers leisurely shop. Talk about subtle advertising, eh? Imagine a customer walking around a certain section of a store and completely misses an offer or sale on display…well, have no fear because beacons are going to make sure that said customer is going to become aware of the sale real soon.

Innovate

The limitless possibilities offered by beacon technology in effect, offers you complete and total freedom to innovate and invent completely new and unique advertising packages. Now, design your marketing strategy the way you want to, modify them the way you want to and execute them the way you want to. In effect, if all the aforementioned are performed in a successful manner, you could drive the sales and retail traffic as well as the general store sales for your advertisers.

 

Gain new ad revenue and drive usage by providing contextual & in-store experiences.

Producing quality with proximity

Considering the fact that target demographics and the consumer audience in general has turned to mobile devices for their daily media consumption, Mobile application publishers have been sought out by brand advertisers with the expectation of reaching out to this audience in a way that is both engaging and affecting.

Generic mobile display ads tend not to perform well due to the unfortunate misunderstanding of contextual relevance. This is where beacons come in – What beacons allow that has never been possible before is the fact that advertising can now be targeted precisely to customers while they are in the process of shopping in stores!

Using the location itself as a worthy tool, beacon powered proximity-based advertising is slowly but surely opening up new financial and innovative avenues for mobile application publishers all over. As clichéd as it may sound, it's not a matter of "if" anymore, it's a matter of "when".

 

 

Precision = Growth = Relevance

LOCATION is the key…

As a wise man once said, "It's all about the Location, Location, Location". Of course, he was talking about real estate whereas the context here is more literal in nature. In fact, "Context" being the keyword here as that's exactly what beacon powered, proximity based marketing systems allow for. In effect, this allows for advertisers and marketers to deliver contextually relevant messages to the consumer.

For example, if a customer is walking in front of a GAP store, only then will he/she receive a message advertising the various designs and sales on offer in that particular GAP store at that particular moment. This gives the consumer a greater incentive to visit the store as it requires much lesser effort compared to if a consumer were to come across the same advertisement on their television set in the comfort of their home.

So why not use traditional GPS location-based mobile marketing, you ask? Well, upon being tested a few time prior to beacons, it was found that such approaches were hampered by limited location accuracy and would behave very erratically when indoors.

….but PROXIMITY is the lock

Of course, even if you have the best location, the question arises as to how close the user might need to be to a particular location for the marketing to be transmitted via beacons. Well, have no fear (if you indeed had any) because what beacons allow for is precision.

Marketers can precisely pinpoint locations where, if the consumers are present within, it automatically triggers the marketing messages/advertisements to their mobile devices. So, simply assuming proximity and activating the aforementioned messages on a whim is no longer acceptable as now, thanks to beacon technology, Precision is the word of the day.

The Beacon upper-hand

Consumer Awareness

Slowly but surely, we aim to create the largest beacon-aware mobile app demographic in the world. A unified network that allows for brands and retailers to reach an absurd amount of customers while said customers are shopping leisurely at various beacon-enabled locations.
This network aims to provide a more immersive and unique experience that could potentially be very profitable to retailers all over the world.

Enhanced Platform Features

Designed for marketers by marketers, exploit and take full advantage of iBeacon technology which allows one to experience the industry's unrivalled and most awesome proximity marketing platform which also happens to be loaded with a ton of new and at the risk of repeating myself, awesome features.
This is the reinvention of marketing as it's definitely never going to be the same again. The sheer amount of possibilities that this revolutionary new technology allows for is in itself mind-bogglingly amazing.

Contextual Location Accuracy

Using beacons, allow customers to receive mobile and portable content at exact and accurate indoor areas.
Much more hassle-free and accurate compared to GPS-based mobile marketing and much more precise when compared to generic wi-fi marketing and obviously much more enriching and immersive when compared to the near-obsolete paper and cardboard based in-store marketing techniques.

 

Publisher Benefits

Profit

Through beacons, you basically get to create an entirely new consumer base that respond to the revolutionary beacon-triggered mobile advertising inventory. The funniest thing being that this "new" consumer base is also going to be awfully large as to be a part of this base, all you need is a portable device really and let's be honest here, how many people do you know that don't have one?

Interact

Using beacon technology, you, as a publisher gets to deliver a more-enriched, relevant and immersive experience while the consumers leisurely shop. Talk about subtle advertising, eh? Imagine a customer walking around a certain section of a store and completely misses an offer or sale on display…well, have no fear because beacons are going to make sure that said customer is going to become aware of the sale real soon.

Innovate

The limitless possibilities offered by beacon technology in effect, offers you complete and total freedom to innovate and invent completely new and unique advertising packages. Now, design your marketing strategy the way you want to, modify them the way you want to and execute them the way you want to. In effect, if all the aforementioned are performed in a successful manner, you could drive the sales and retail traffic as well as the general store sales for your advertisers.