Team bfonics

Meet our highly experienced and incredibly competent team

Team bfonics

Unni Peroth

Founder & CEO

Unni founded bfonics with an intention to help customers to leverage the power of Information Technology in order to increase their Sales and ROI. With bfonics's end - to - end proximity based marketing platform, the goal is to provide the best in-store shopping experience by using the latest mobile technology.

Over the past 15 years, Unni Peroth worked as a technology specialist and serial entrepreneur launching Innovative and disruptive Technology based successful startups in Health, Finance and Information Technology sectors. He excelled in various fields in the past, including as a programmer, Entrepreneur, IT Consultant, agile Coach and also a mentor to many startups.

Unni Peroth began his career with stints at IBM, Hewlett Packard, Datec Corporation and Transamerica before starting his journey towards entrepreneurship. Prior to bfonics, he co-founded many successful startups or served in the directorboard of many startups including YourSeeder (Seed/Angel funding initiative based out of India), nfonics ( one of the fastest growing IT service company in India), Centrica Global ( Specialized in Contract IT staffing in USA), MedicusConnect (A professional, consulting company specialize in physician recruitment), Bid4Time (Helps Customers to Bid/Buy/Sell Professional Time and Services), Biodis ( Pharmaceutical and Bio Technology Distributors Specialize on distributing Women's health care products across the globe).

 

Romy Mathew

Co Founder & CMO

As the CMO of bfonics, Romy Mathew is responsible for building and executing all the marketing, branding, and user acquisition initiatives. Romy is a marketing strategist with an extensive range of experience in marketing products and services to various industries. Possessing strong analytical and planning skills, combined with the ability to coordinate the efforts of many to meet organizational goals.

Romy Mathew bring over 12 years of IT experience specialised in Building Management system, Finance and medical industry. He started his career with Cochin stock exchange and worked with multiple MNC like spectrum info tech, Ushus technologies and Hewlett Packard before he moved to Ireland as outsourcing manager with nfonics.

Romy Mathew has bachelor degree in business administration and master in Computer application. He is also a Certified Software Test Professional.

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Arun Raj

Co Founder & CTO

Arun is a rockstar technologist and entrepreneur, with Technical expertize in building large, scalable systems/platforms. As the CTO of bfonics, Arun is the GOTO person for all the technical question. Arun is responsible for all planning, testing, implementation, and maintenance activities associated with bfonics's new generation proximity marketing platform. Arun alos founded Nfonics, one of the fastest growing IT companies in India.

Started career with Focus Group and then worked with Network Systems and Technologies, Toshiba and with Mitsubishi. Skilled in developing and managing high complex level applications for automotive and power plants industry. Graduated Bachelor of Physics from Calicut University, India followed by a Diploma in Computer Applications from Department of Electronics, New Delhi, India and Master in Computer Science from Calicut University, India.

 

Binoy Mathew

Co Founder & COO

As the Chief Operating Officer, Binoy Mathew is responsible for managing all hands-on operational aspects of the company and assists the CEO in the aggressive and successful growth of the company. Binoy provide the leadership, management and vision necessary to ensure that the company has the proper operational controls, administrative and reporting procedures and people systems in place to effectively grow the organization and to ensure financial strength and operating efficiency.

Binoy brings in over 10 years of IT industry expertise as a technology specialist in travel, banking and stoage domains. Started his career with stints at Focus Group, TCS and Cognizant before starting his journey towards entrepreneurship.

Prior to bfonics, he co-founded nfonics (one of the fastest growing IT service company in India). Binoy holds a Bachelors degree in Business Administration from MG University, Kerala and Masters degree in Computer Science.

 

Anu Raj

VP, Engineering

Anu raj is our Vice Precident( VP) of Research & Development( R&D). He is responsible for providing leadership for the definition, development and delivery of commercially successful software products at bfonics, and also responsible for Build and develop a best in class research and development team.He Leads the cultural and talent development of the engineering staff in the areas of global leadership development, emerging markets, and broadening innovation in line with the organization's plans.

Started career with robhatah robotic solutions Bangalore. Hands on Experience in software/hardware development, management, design, implementation and project leadership . Proven success in growing, developing and evaluating a talented technical team.Graduated Bachelor of Engineering Specialized in Mechatronics from Anna University Chennai.

 

Binil

Lead Web Developer

Binil is responsible for leading the team designing, coding and modifying bfonics' web platform and server components, from layout to function and according to the requirements. Binil's strong understanding of UI, cross-browser compatibility, general web functions and standards along with his leadership skills helping bfonics to build an enterprise class platform.He Manage competing priorities to keep the team on track to deliver high quality releases following an agile development methodology.

Started Career with Nfonics Solution ,India. Graduated Bachelor of Engineering Specialized in Computer Science from Anna University Chennai, India.

 

Sudeep

Manager, Product Delivery

He is our Product Delivery Manager. His primary responsibility is to track project success through percentage of improvements and quality audits against projects, including project deliverable and quantity of deliverable reworks. He is strong in leadership and co-ordination for all the IT project and program delivery

Started Career with Prolanx It Solutions, India later joined with Nfonics Solutions .Graduated Bachelor of Computer Application from Mahathama Gandhi University, India.

 

Steve Murray

Director, Business Development

Steve Murray has a background in E-Commerce and Digital marketing and specialises in helping Companies succeed on the Internet, grow their online presence and develop comprehensive digital marketing strategies to help them expand their sales.

Steve has a degree in electrical engineering and offers a vary hands on approach to getting the job done no matter what it takes.

 

Sunil John

Director, Business Development

Sunil John brings over a decade of technical and marketing experience to bfonics, where he combines analysis of the product, market, and competitive landscape to drive business and product strategy. Sunil and his team work primarily from Dallas, TX region.

Responsible for the identification of new business opportunities through means of alliances, Joint Ventures etc. for the best interest of bfonics. He is also responsible for assisting the our major retail brand customers in the most effective manner possible.

 

Vishnu Nair

Director, Business Development

He is the proposal man. You can see him running around with new proposal documents for our new/existing strategic customers all the time. With primary responsibility of generating sales from new customers, Vishnu work with our retail customers, engaging them in bfonics' mission, to help retailers engage their customer more in-store and increase the sales using our proximity marketing platform.

Vishnu spearheads bfonics' Business Development Operations team in North American region. He also helps guide the brand, acquire and delight new customers, and build a growing bfonics community.

 

Zeron Turlington

Director, Business Development

Leads new business development initiatives, integration strategies, operational management and new media technology solutions to help clients achieve sustainable growth and success.

 

Fazal

Director, Business Development

Fazal is a Google Adwords Certified Digital Marketing consultant who helps business across different market sectors to use Internet and Mobile Marketing more effectively. He is always eager to explore new technologies and share his thoughts and knowledge. He is a Marketer with a deep understanding & experience in Traditional and Digital, Social Media and Mobile Marketing.

Since 2005, Having worked with Traditional and Digital Marketing, Fazal has developed a strong sense of how different marketing mediums work, how people use them and how to make the process of reaching the right customer at the right time efficiently.

Fazal is also an accomplished Digital Marketing Trainer on the subject of Digital Marketing and other related topics such as Social Media and Mobile Marketing.

 

Ray Evans

VP, Business Development

Ray is a client-focused relationship manager dedicated to exceed client expectations. He is known for maintaining strong and fruitful working relationships with customers to gain their trust and respect. With more than two decades of experience into the beauty and retail sales and marketing, Ray and his team is responsible for the identification of new business opportunities. He is based out of SFO.

 

Jim Lawrance

Jim brings a unique combination of global blue chip and entrepreneurial experience to the bfonics organization…. including senior management roles with such leading organizations as Intel and Silicon Graphics. He also co-founded an enterprise software company, Clarity. With more than 20 years experience, Jim is very well versed in raising venture capital, M & A transactions, IPOs and public company reporting requirements. He is presently Vice President and Chief Financial Officer for Expertus Inc. His prior assignments include Senior Vice President and Chief Financial Officer of AdForce; Controller for the Sales & Marketing Group at Intel; Co-founder & CFO of Clarity Software; Director of Finance for SGI's Systems Software division, and Chief Financial Officer for the Oakland Athletics Baseball organization.

Jim brings a thorough knowledge of cultures & business practices of Hong Kong, China, Japan, France and the UK to bfonics , having lived and/or worked in all countries. Jim received his MBA from the University of Dayton and a BA in Business Administration from Tennessee State University.

Jim's has also been actively involved in his community (Foster City, California) having served as Mayor and a member of the city council from 1996 thru 1999. During this tenure he not only developed relationships with fellow city, county, and state officials but also served on many county/state wide committees. He remains actively in tuned to the local & state political processes.

Once a competitive runner of marathons, he now focuses on the nuances of bike racing.

 

Lee Watson

Lee is the President & CEO of The Venture Center. He provides the strategic organizational vision, including the development of public, private and corporate strategic partnerships. The mission of The Venture Center is to facilitate growth of startups, entrepreneurs, and technical talent through experiential programs, mentorship, partnerships, and the celebration of success.

Prior to the launch of the AVC, Lee co-founded Southern Coding, an investment group made up of industry leading experts in development and design. Southern Coding works with portfolio companies on developing a scalable technical infrastructure, implementing design best practices and creating internally incubated projects.

Prior to the founding of Southern Coding, Lee created Clarovista, LLC a strategic consulting agency focusing on the intersection of marketing and data. Through Clarovista, Lee also consults with enterprise clients on adopting a sales culture through the gamification of KPIs and creating a culture of innovation by bridging the marketing, development, sales and product departments. Lee has worked with major regional clients in the financial services, automotive, retail, agricultural and travel industries and consults for numerous advertising agencies on implementing data analytics, leveraging new ad networks and developing mobile strategies, including partnering with appropriate startups. Clarovista was the first mobile app development company in Arkansas and has built several social apps and internal CRM tools for many businesses. Clarovista created one of the first real-time display apps for tweets and collection.

 

Vaishnavi Nair

Social Media Strategist

As social media strategist , Vaishnavi Nair formulate the plans and strategies to utilize social media to its optimum level in order to increase the reach of the ads places on it. She lead the development of organization-wide social media management standards, policies and rules of engagement for social media. She design, create and manage promotions and Social ad campaigns.

 

Lance Burton

Director, Business Development

Lance Burton has a three decades long history of working with new innovation. Early days of cell phone technology. Online education. Matching model. Downloadable applications SAAS. Social media content delivery as well as intellectual property licensing. All in the role of integrating these disruptive technologies to freshly developed markets. His early adoption grasp of concept has served him well in developing successful collaborative business opportunities.

 

Ben Lavigne

VP, Marketing

Ben is focused on guiding the platform into new markets and developing partnerships with companies in wide range of business activities. His knack for technology and background in consulting helps potential customers and partners understand the benefit of a wide range of products bfonics offers. Conveying the value of bfonics and identifying new ways the product can be applied to other businesses will benefit our customers and help attract new customers to bfonics.

Started career with Fast Enterprises, LLC. Graduated from The University of Idaho with bachelors degree in Information Systems and Accounting. Has an entrepreneurial approach to business and exposure to various start-up ideas and firms.

 

John Slattery

Business Development Director

John is focused on strategic alliances and partnerships that can propel the platform to new heights. His operational and data driven background as a clinical research professional has fueled his thirst for data driven implementations in the business world to maximize efficiency and cutout ineffective and inefficient processes. John has a wide background knowledge in systems level organizational process and program management takes this knowledge into new frameworks.

John has spent the last 4 years as the head of operations and lead clinical trial program manager within that Autism Research Program at Arkansas Children's Hospital's Research Institute, is a city organizer for the global entrepreneurial House of Genius - Little Rock chapter, and involved in multiple startups in the tech and healthcare space as a strategic consultant and implementation expert.

 

Team bfonics

Meet our highly experienced and incredibly competent team

Our Team

Unni Peroth

FOUNDER & CEO

Unni founded bfonics with an intention to help customers to leverage the power of Information Technology in order to increase their Sales and ROI. With bfonics's end - to - end proximity based marketing platform, the goal is to provide the best in-store shopping experience by using the latest mobile technology.

Over the past 15 years, Unni Peroth worked as a technology specialist and serial entrepreneur launching Innovative and disruptive Technology based successful startups in Health, Finance and Information Technology sectors. He excelled in various fields in the past, including as a programmer, Entrepreneur, IT Consultant, agile Coach and also a mentor to many startups.

Unni Peroth began his career with stints at IBM, Hewlett Packard, Datec Corporation and Transamerica before starting his journey towards entrepreneurship. Prior to bfonics, we co-founded many successful startups or served in the directorboard of many startups including YourSeeder (Seed/Angel funding initiative based out of India), nfonics ( one of the fastest growing IT service company in India), Centrica Global ( Specialized in Contract IT staffing in USA), MedicusConnect (A professional, consulting company specialize in physician recruitment), Bid4Time (Helps Customers to Bid/Buy/Sell Professional Time and Services), Biodis ( Pharmaceutical and Bio Technology Distributors Specialize on distributing Women's health care products across the globe).

 

Our Team

Romy Mathew

CO FOUNDER & CMO

As the CMO of Bfonics, Romy Mathew is responsible for building and executing all the marketing, branding, and user acquisition initiatives. Romy is a marketing strategist with an extensive range of experience in marketing products and services to various industries. Possessing strong analytical and planning skills, combined with the ability to coordinate the efforts of many to meet organizational goals.

Romy Mathew bring over 12 years of IT experience specialised in Building Management system, Finance and medical industry. He started his career with Cochin stock exchange and worked with multiple MNC like spectrum info tech, Ushus technologies and Hewlett Packard before he moved to Ireland as outsourcing manager with nfonics.

Romy Mathew has bachelor degree in business administration and master in Computer application. He is also a Certified Software Test Professional.

 

Our Team

Arun Raj

CO FOUNDER & CTO

Arun is a rockstar technologist and entrepreneur, with Technical expertize in building large, scalable systems/platforms. As the CTO of Bfonics, Arun is the GOTO person for all the technical question. Arun is responsible for all planning, testing, implementation, and maintenance activities associated with Bfonics's new generation proximity marketing platform. Arun alos founded Nfonics, one of the fastest growing IT companies in India.

Started career with Focus Group and then worked with Network Systems and Technologies, Toshiba and with Mitsubishi. Skilled in developing and managing high complex level applications for automotive and power plants industry. Graduated Bachelor of Physics from Calicut University, India followed by a Diploma in Computer Applications from Department of Electronics, New Delhi, India and Master in Computer Science from Calicut University, India.

 

Our Team

Binoy Mathew

CO FOUNDER & COO

As the Chief Operating Officer, Binoy Mathew is responsible for managing all hands-on operational aspects of the company and assists the CEO in the aggressive and successful growth of the company. Binoy provide the leadership, management and vision necessary to ensure that the company has the proper operational controls, administrative and reporting procedures and people systems in place to effectively grow the organization and to ensure financial strength and operating efficiency.

Binoy brings in over 10 years of IT industry expertise as a technology specialist in travel, banking and stoage domains. Started his career with stints at Focus Group, TCS and Cognizant before starting his journey towards entrepreneurship.

Prior to bfonics, he co-founded nfonics (one of the fastest growing IT service company in India). Binoy holds a Bachelors degree in Business Administration from MG University, Kerala and Masters degree in Computer Science.

 

Our Team

Anu Raj

VP, Engineering

Anuraj is our Vice Precident( VP) of Research & Development( R&D). He is responsible for providing leadership for the definition, development and delivery of commercially successful software products at bfonics, and also responsible for Build and develop a best in class research and development team.He Leads the cultural and talent development of the engineering staff in the areas of global leadership development, emerging markets, and broadening innovation in line with the organization's plans.

Started career with robhatah robotic solutions Bangalore. Hands on Experience in software/hardware development, management, design, implementation and project leadership . Proven success in growing, developing and evaluating a talented technical team.Graduated Bachelor of Engineering Specialized in Mechatronics from Anna University Chennai.

 

Our Team

Binil

Lead Web Developer

Binil is responsible for leading the team designing, coding and modifying bfonics' web platform and server components, from layout to function and according to the requirements. Binil's strong understanding of UI, cross-browser compatibility, general web functions and standards along with his leadership skills helping bfonics to build an enterprise class platform.He Manage competing priorities to keep the team on track to deliver high quality releases following an agile development methodology.

Started Career with Nfonics Solution ,India. Graduated Bachelor of Engineering Specialized in Computer Science from Anna University Chennai, India.

 

Our Team

Relin Jose

Lead Mobile developer

Relin lead a team of Mobile Applications Developers to develop, support and maintain rich, interactive and high performance native mobile applications.He collaborate with UX Team to design and implement user-driven interfaces for ease of use. He is also responsible for delivering excellence across the entire app life cycle – concept, design, build, deploy, test, release to app stores and support.

 

Our Team

Sudeep

Manager, Product Delivery

He is our Product Delivery Manager. His primary responsibility is to track project success through percentage of improvements and quality audits against projects, including project deliverable and quantity of deliverable reworks. He is strong in leadership and co-ordination for all the IT project and program delivery

Started Career with Prolanx It Solutions, India later joined with Nfonics Solutions .Graduated Bachelor of Computer Application from Mahathama Gandhi University, India.

 

Our Team

Saranya

Manager, Customer Support

Saranya is our Customer Service Manager. Her primary responsibility is to make sure that we provide the best customer experience at all touch points in this global organization. She joined bfonics with a proven track record of turning around service organizations and leadership teams to achieve outstanding results. She bring a strategic focus for the day-to-day operations as well as a customer-centric approach to client services.

She has strong experience in leading multi-lingual, multi-channel consumer experience management and service operations. Have lead and developed multiple teams in winning many awards for the service delivered including best service in multiple industries.

Started Career with Nfonics Solution,India. Graduated Bachelor of Engineering Specialized in Information Technology from Anna University Chennai, India.

 

Steve Murray

Business Development Director, Ireland

Steve Murray has a background in E-Commerce and Digital marketing and specialises in helping Companies succeed on the Internet, grow their online presence and develop comprehensive digital marketing strategies to help them expand their sales.

Steve has a degree in electrical engineering and offers a vary hands on approach to getting the job done no matter what it takes.

 

Sunil John

Business Development Director, Dallas

Sunil John brings over a decade of technical and marketing experience to bfonics, where he combines analysis of the product, market, and competitive landscape to drive business and product strategy. Sunil and his team work primarily from Dallas, TX region.

Responsible for the identification of new business opportunities through means of alliances, Joint Ventures etc. for the best interest of bfonics. He is also responsible for assisting the our major retail brand customers in the most effective manner possible.

 

Vishnu Nair

Business Development Director, Houston

He is the proposal man. You can see him running around with new proposal documents for our new/existing strategic customers all the time. With primary responsibility of generating sales from new customers, Vishnu work with our retail customers, engaging them in bfonics' mission, to help retailers engage their customer more in-store and increase the sales using our proximity marketing platform.

Vishnu spearheads bfonics' Business Development Operations team in North American region. He also helps guide the brand, acquire and delight new customers, and build a growing bfonics community.

 

James Benton

Business Development Director, Arkansas

With more than two decades of sales and marketing experience, James' primary responsibility is to build our client base in the State of Arkansas and is based out of Little Rock, AR.

He was known or bringing new opportunities and achieving organic account growth in the past job roles. A firm believer of quality services, James is all about making sure that we offer value to our customers and always there to ensure quality implementation across the board.

 

Fazal

Business Development Director, Middle East

Fazal is a Google Adwords Certified Digital Marketing consultant who helps business across different market sectors to use Internet and Mobile Marketing more effectively. He is always eager to explore new technologies and share his thoughts and knowledge. He is a Marketer with a deep understanding & experience in Traditional and Digital, Social Media and Mobile Marketing.

Since 2005, Having worked with Traditional and Digital Marketing, Fazal has developed a strong sense of how different marketing mediums work, how people use them and how to make the process of reaching the right customer at the right time efficiently.

Fazal is also an accomplished Digital Marketing Trainer on the subject of Digital Marketing and other related topics such as Social Media and Mobile Marketing.

 

Ray Evans

Business Development Director, California

Ray is a client-focused relationship manager dedicated to exceed client expectations. He is known for maintaining strong and fruitful working relationships with customers to gain their trust and respect. With more than two decades of experience into the beauty and retail sales and marketing, Ray and his team is responsible for the identification of new business opportunities primarily from the state of California. He is based out of SFO.

 

Jim Lawrance

Jim brings a unique combination of global blue chip and entrepreneurial experience to the bfonics organization…. including senior management roles with such leading organizations as Intel and Silicon Graphics. He also co-founded an enterprise software company, Clarity. With more than 20 years experience, Jim is very well versed in raising venture capital, M & A transactions, IPOs and public company reporting requirements. He is presently Vice President and Chief Financial Officer for Expertus Inc. His prior assignments include Senior Vice President and Chief Financial Officer of AdForce; Controller for the Sales & Marketing Group at Intel; Co-founder & CFO of Clarity Software; Director of Finance for SGI's Systems Software division, and Chief Financial Officer for the Oakland Athletics Baseball organization.

Jim brings a thorough knowledge of cultures & business practices of Hong Kong, China, Japan, France and the UK to bfonics , having lived and/or worked in all countries. Jim received his MBA from the University of Dayton and a BA in Business Administration from Tennessee State University.

Jim's has also been actively involved in his community (Foster City, California) having served as Mayor and a member of the city council from 1996 thru 1999. During this tenure he not only developed relationships with fellow city, county, and state officials but also served on many county/state wide committees. He remains actively in tuned to the local & state political processes.

Once a competitive runner of marathons, he now focuses on the nuances of bike racing.

 

Lee Watson

Business Development Director, California

A serial entrepreneurial, Lee has founded several organizations including Clarovista, a data and mobile driven consultancy. He also is a founding champion for Startup Arkansas and a designated champion for the Startup America Partnership.