To increase the awareness - We live in a mobile world. With new researches indicating that the smartphone users outnumber basic phone users and 100 million Americans relying on iPhone, Android, or Blackberry to power their day, it's no surprise that people are yearning to get more done on their phones.
More and more local governments are beginning to heed the call of smarter mobile tools.
City government agencies around the world continue to explore mobile applications to provide services more effectively and to reach citizens in new ways. It's not just for civil services — cities are embracing apps to highlight their own civic culture and even promote community action.
Based on the city officials who created mobile apps for their cities, these apps "provide yet another channel for the city to communicate in a way that is accessible and convenient for citizens."
Fundamentally, each city's brand is all about economic development, and enticing people to spend dollars in the city, which will contribute to a faster recovery in a state and region that has suffered the most during the recent economic recession.
Once built, the mobile app can be used to communicate updates, events, news and other details about City. It can also list all the 'happening' places as well. A lot more features can be implemented including, receiving visitor event information and t/o search for restaurants, hotels, shopping, nightlife and parks, among other things. The app isn't just for visitors: residents can use it to access city news, request city services or connect with a city official. Possibilities are endless. The same mobile app is going to be beacon enabled, which will help it to detect messages from the beacons installed in the proximity.
Irrespective of the type of business, most of the bricks and mortar stores are feeling the pressure because of growing online sales. It is a fact that more and more people are getting attracted to online sales and deals and this is getting it very difficult for the bricks and mortar stores to keep up with this competition. The proposed beacon network help engage customers in -store and in the proximity by sending the deals and messages real time. This can attract and engage more customers within the store and lead to increase sales and improved ROI for store owners. This is going to help the city as people are going to spend more dollars in -store and in the state, instead of online. This can definitely help boost the economic development of the city and state.
effective advertising network for the business owners - The beacon network provide the small business owners a secure, low cost, reliable, high- return platform for their advertisement and marketing dollars. They can immediately recognize the return on investment on this type of marketing.
Major brands (irrespective of whether they are in town or not) can make use of this advertisement network to market their brand to the public.
The iBeacon network is going to add additional revenue for the city. bfonics will be supporting the infrastructure, help run the platform , and will be sharing the revenue with City. Either City can manage the advertisement platform or can source it to a third party or can be managed by bfonics itself.
The app and the beacon network is providing the city yet another medium where it can reach out and engage public more. The same beacon network is not just for sending advertisements or deals but can be used for sending any type of notifications/messages to the public.