It is a known fact that more and more major airports across the world developing official mobile app for smartphones as it gives customers the latest information and updates about flights, parking, shops, restaurants and airport services at their fingertips.
Secure Your Airspace
"If you're not controlling the airspace in your airport... who is?"
Irrespective of the type of business, most of the bricks and mortar stores are feeling the pressure because of growing online sales. It is a fact that more and more people are getting attracted to online sales and deals and this is getting it very difficult for the bricks and mortar stores to keep up with this competition. The proposed beacon network help engage customers in -store and in the proximity by sending the deals and messages real time. This can attract and engage more customers in - store and lead to increase sales and improved ROI for store owners. This is going to help the city as people are going to spend more dollars in -store and in the state, instead of online.
This iBeacon network is going to add additional revenue for the airport. bfonics will be supporting the infrastructure, help run the platform and will be sharing the revenue with the airport. Either airport can manage the advertisement platform or can source it to a third party or can be managed by bfonics itself.
Major brands (irrespective of whether they are in the city or not) can make use of this advertisement network to market their brand to the public.
The app and the beacon network is providing the airport yet another medium where it can reach out and engage passengers more. The same beacon network is not just for sending advertisements or deals but can be used for sending any type of notifications/messages to the passengers.
This beacon network provide the small business owners a secure, low cost, reliable, high- return platform for their advertisement and marketing dollars. They can immediately recognize the return on investment on this type of marketing.